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Friday, 18 February 2011 12:13

Apple mulls cheaper iPhone

Written by

Smaller, baby model unlikely
It seems Apple won’t be introducing a smaller iPhone after all. According to the New York Times, the outfit is unlikely to offer a miniature version of its smugPhone, despite recent rumours to the contrary.

Sources close to the company claim that it would be rather difficult to create a smaller iPhone, as the entire platform is based on one form factor and one screen size. A smaller device would be harder to operate and many developers would have to rewrite their apps to better suit the new format.

Steve jobs recently noted that one of Apple’s key advantages over Android based products is uniformity. He believes the Android platform is becoming too fragmented and thus less competitive. There are already dozens of Android phones with different screen resolutions and hardware, making life a bit more difficult for developers.

There’s also the issue of software updates. While Apple can concentrate on single, prolific phone series, many other vendors have to prepare software updates for a variety of phones with an entirely different spec sheet. This makes it less likely that obsolete handsets or those sold in small numbers will get regular OS updates, as they are simply not worth the bother.

On the upside, Apple is apparently looking into internal tweaks and redesigns aimed at reducing production costs. So, we might see cheaper iPhones, but the form factor will remain the same. Opting for less memory, a cheaper camera or somewhat slower processor could bring the price down, while still sticking to the same basic platform and form factor.

More here.


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+8 #1 chyll2 2011-02-18 12:30
it's like Apple will finally enter the mid range market with mid price gadgets.

not :D
+1 #2 robert3892 2011-02-18 13:14
What Apple might do however is lower the price on the iPhone 4 after the next generation iPhone becomes available. Similar to what they did last year with the 3GS
+7 #3 Bl0bb3r 2011-02-18 13:48
Quoting robert3892:
What Apple might do however is lower the price on the iPhone 4 after the next generation iPhone becomes available. Similar to what they did last year with the 3GS

Or introduce the next gen iphone at an even higher price, keep the current one at the same price and offer half-arsed equipped iphones at lower prices. Does this sum it all up?
0 #4 Exodite 2011-02-18 15:01
Creating a 'mid-range' iPhone would likely be a mistake for Apple.

True, it's where the volume is and it's a big reason for the success of Android but I doubt it'd translate well for Apple.

Even with the same form factor any form of hardware diversification is harder to manage under iOS than Android, since the latter was designed with it in mind while the former wasn't.

On top of that Apple live on their perceived value and as a mid-range phone would vastly out-sell the high-end variety their image would likely take a hit when power and functionality become synonymous with what the mid-range device offers.

On the other hand it would mean open season on the 'fragmentation' trolls, which would be hilarious.
0 #5 Reavenk 2011-02-18 16:36
Not a fan of Steve Jobs at all, but every point made by him in this article is smart. When you're on the outside (us consumers, or at least me) looking in, it's just plain common sense, and it's nice to see someone on the inside who sees it too.

I also wonder how Nick would have wrote (spun) this story :lol: .
-2 #6 123s 2011-02-18 17:06
He just didnt have the chance to spread bullshit THIS time.
-3 #7 Zlapsa 2011-02-18 23:33
Hehe, "Steve jobs". Topic author, give some respect to Apple CEO, write his surname with big letter :))
+1 #8 Naterm 2011-02-19 01:07
The iPhone Nano rumor was stupid. Isn't Apple still selling an 8GB 3GS phone for $99? That's pretty cheap.
+5 #9 Fud_u 2011-02-19 03:34
I think Apple gave up on innovation. There has not much been change since iphone 1 interface. It's the developer that does the hard work. Shame on Apple!
-6 #10 Naterm 2011-02-19 05:55
Sorry to be blunt, but that's idiotic. The iOS interface doesn't have to change very much, it's very, very good. It's like OSX, very easy for an idiot to use but very functional for an advanced user. webOS should also be noted for how well thought out and functional it is.

Android, on the other hand, is a cluster [censored]. Google is going to have to do a lot of work to bring it up to the functionality level of iOS. 2.1/2.2/2.3 definitely haven't gotten it there. Perhaps the next phone specific OS will do it, perhaps not.

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