Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 08 March 2011 10:26

Xbox 360 likely to see a price cut

Written by David Stellmack
xbox360

Might happen as soon as June
A number of sources, including famous Wedbush analyst Michael Pachter, are suggesting that Microsoft will move to slash the price of the Xbox 360 by $50. While our sources claim that Microsoft is perhaps studying the move, they don’t expect it to happen till at least June, which is what Pachter is also claiming.

If Microsoft were to slash the price by $50 in June, it is expected that both Sony and Nintendo would also slash their prices on the PlayStation 3 and Wii. It is believed that the current pricing has been in place long enough and with the recent revisions to the Xbox 360 that Microsoft is again making money on the sales of the console. Of course, with Xbox 360 users spending as much as they do on software, the move would continue to stimulate sales of the platform.

In addition, slashing the price by $50 would give Microsoft additional help in moving more of the Kinect bundle units which are currently at $299. With the excellent start that Kinect has had, Microsoft is keen to keep the traction that it has gained going as long as they can. The Kinect launch was considered a success, as Microsoft beat its own projections at launch for the device.

If the price cut does not come in June, sources we have spoken with at the retail and distribution levels believe that all three consoles will be $50 less this upcoming holiday season. When this happens, it is expected to stimulate additional sales for the Xbox 360 and maybe the PlayStation 3; but it seems that the Wii is losing momentum now and it is unlikely that a $50 price cut is going to increase sales for the Wii console by that much. Microsoft looks to continue to be in the driver’s seat for console sales for 2011, and it is their race to lose.


blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments