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Thursday, 07 April 2011 08:28

Ad campaign for BF3 & next COD will be expensive

Written by David Stellmack


Will cost a couple of hundred million dollars, at least
When the two titans of the FPS was lock horns this fall, the advertising campaign that will support the launch of both titles is expected to cost a couple of hundred of million dollars each, according to Electronic Arts CEO John Riccitiello.

During the Ad Age Digital Conference, Riccitiello said “Battlefield 3 is designed to take COD down.” Of course, Battlefield 3 got the jump on Activision and the next COD title by doing its official reveal at GDC and continuing to keep the information trickling out and the momentum high.

While Activision has yet to officially announce its plans for the next COD title, as we have told you previously in our coverage, we expect that announcement to come toward the end of April. The projection is that the advertising support for the next COD title to be in this range isn’t unexpected, as it cost nearly this much last time around.

The amount of promotion should raise awareness for both titles, but the epic slugfest between the two titles this November will likely be dissimilar to what we have seen before. Sources tell us that we should expect creative promotions of both titles, with both companies trying a variety of new strategies to reach buyers before the titles launch.
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Comments  

 
+15 #1 123s 2011-04-07 08:34
Yeah, lets spend 99% of the budget and ideas for ads and hope that rest is enough for a decent game :S
 
 
+14 #2 Warhead 2011-04-07 08:59
No need for ad, I was sold by just watching the Battlefield 3 gameplay video. :lol:
 
 
+15 #3 Boomstick777 2011-04-07 09:13
Who needs to spend millions on ads, just throw a few more decent gameplay videos on youtube and let the game do its own advertising..
 
 
+17 #4 yasin 2011-04-07 09:59
I like what DICE are doing-putting trailers on YouTube. People link that all over the internet and Facebook, that gives a lot of product awareness as well.
I'd rather a lot more was spent on the development of the game itself, but hopefully DICE has that covered.
 
 
+5 #5 Haberlandt 2011-04-07 17:38
Quoting yasin:
I like what DICE are doing-putting trailers on YouTube.



It's not only DICE. Have you seen the Portal 2 vids?
 
 
+9 #6 Naterm 2011-04-07 19:56
No doubt as to which will be the better game. Battlefield simply has better gameplay than Call of Duty.
 
 
+5 #7 thomasg 2011-04-08 05:03
This number seems absurd. If they spend $200,000,000 on advertising, they'd have to sell 3.3 million copies at a price of $60 just to break even on advertising. If the price drops, this number will grow even higher.
 
 
-8 #8 123s 2011-04-08 12:15
Quoting Naterm:
No doubt as to which will be the better game. Battlefield simply has better gameplay than Call of Duty.

No its not. Its different. BF is slower with vehicles and CoD is fast non stop action...

@thomasg
DLCs :D
 

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