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Thursday, 09 June 2011 11:39

Apple's iCloud is about locking customers in

Written by Nick Farell
apple

Only for the faithful
Apple's much touted iCloud is not designed to attract new customers, but to keep existing punters locked into Jobs' Mob's walled garden, a leading analyst has warned. Forester's Charles Golvin said that for people who own one or more iOS devices, they're going to discover an even better experience.

He said iCloud will keep customers because once they've used the service, they will hesitate to leave the Apple ecosystem because they will lose all the data they have stored. Since they do not have to worry about where their content is stored, it will make them feel that much more satisfied with their smartphone or tablet, and means that the next time they go to buy one, they're more likely to buy from Apple.

Carolina Milanesi of Gartner told Computerworld that the most important thing is that it is a complete cloud package. It will be a way for Apple to retain customers in the face of a rising tide of Android-based smartphones, and growing competition from media tablets that run Google's operating system.


Nick Farell

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Comments  

 
+11 #1 ryanyomomma 2011-06-09 11:59
farts stink, bro.
 
 
+26 #2 fingerbob69 2011-06-09 12:06
What will be interetesting is when someone decides they want to hop from the Apple Cloud to say, the Google one... taking all their stored data with them. One can imagine a test case or two to decide who the information belongs to and if Apple(or any Cloud provider) has the right to withhold it's transfer to a competing service.

An legal eagles, US, UK or EU able to give an informed opinion?
(On a strictly no win/no fee basis!)
 
 
+2 #3 hellfire 2011-06-09 14:06
btw any news on google cloud? i just cant imagine a free and ad-free service from google to all Android devices (including chineese 100$ nonames) that will provide atleast same functionality. There are two ways: make in paid\full of ads or make those who sell phones like Acer or HTC pay for every user. Still thats just an opinion, ive no idea how will they do it
 
 
+14 #4 darkpulse 2011-06-09 14:45
Well, didn't expect any less from apple 8)

@fingerbob69
+1!
A very interesting thought you got there dude and i was just thinking the same when i read this article.
 
 
+3 #5 hellfire 2011-06-09 15:19
Quoting fingerbob69:
What will be interetesting is when someone decides they want to hop from the Apple Cloud to say, the Google one... taking all their stored data with them. One can imagine a test case or two to decide who the information belongs to and if Apple(or any Cloud provider) has the right to withhold it's transfer to a competing service.

An legal eagles, US, UK or EU able to give an informed opinion?
(On a strictly no win/no fee basis!)



well i guess switch is possible, as all the date stored in a cloud is more like a copy of your data, except for backups and apps. So dont see any problems there
 
 
+6 #6 dicobalt 2011-06-09 16:51
Of course it is about locking customers in. That's the whole purpose of cloud computing. It tries to bring us back to the days of mainframes where all your data was managed and controlled by some business instead of by yourself. Cloud is a nice fluffy cute name for something that is very ugly and has historically been something people have worked very hard to get away from.

"Clouds" need to allow users to get their data in full and also allow users to transfer that data to other similar "cloud" services. We can all agree that is about as likely as an elephant flying with its ears.
 
 
-4 #7 Deanjo 2011-06-09 18:23
Of FFS a person would download from the cloud and put on your local system. iCloud does not lock your items so they are only available on the cloud. It's the same as using any other online storage. Golvin is a moron.
 
 
+5 #8 fingerbob69 2011-06-09 19:01
To clarify, I'm particularly interested in the copy-righted stuff.

Part of iCloud's pull is that all that illegal music, video etc gets over-written ...'replaced' with a shiny new Apple certified copy.

Now, let us speculate who that now legal data belongs to and just how willingly Apple will allow you to transfer THAT data to any competing service?
 
 
+4 #9 The blue fox 2011-06-10 02:21
Steve is now one step closer to world domination.
With all this hacking s**t in the news i don't see how any one can trust Cloud storage.
 
 
+1 #10 fteoath64 2011-06-16 05:55
Quoting fingerbob69:
Now, let us speculate who that now legal data belongs to and just how willingly Apple will allow you to transfer THAT data to any competing service?

Just to clarify, copyrighted data like music and such are NOT owned by a user, the user licenses the right to use the data. Data you created on your own (like photos and documents) is yours.
 

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