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Monday, 13 June 2011 07:49

EA vs. Activision rivalry heats up

Written by David Stellmack


Battlefield 3 has got everyone’s attention
What is becoming a war of words between Electronic Arts and Activision over Battlefield 3 and Call of Duty: Modern Warfare 3 continues to escalate. In our opinion it is clear that Activision is paying more attention than they have in the past, as the footage has clearly gotten their attention.

Activision’s main man, Bobby Kotick, is quoted as suggesting that all of the footage that DICE has shown so far comes from the PC version of the game; to which John Riccitiello from EA retorted that, “If Bobby thinks that is PC footage, he’s in real trouble.”

While Riccitiello has said to have suggested that the rivalry between the two competing products is “a bit of fun,” it is clear that this clash of the titans will be something to watch. It is also obvious now that Activision is at least trying to downplay Battlefield 3 in favor of Modern Warfare 3.

Industry analysts that we have spoken with say that it is clear that DICE has made significant progress with Battlefield 3, and they have spent a lot of energy trying to make the public aware of the title. Despite the fact that gamers are paying attention, and pre-orders for Battlefield 3 are far ahead of where they have ever been in other previous releases in the franchise, it will take much more than this to outsell the king.

Modern Warfare 3 is also gaining significant pre-orders, and retailers that we have checked with tell us that many people are placing orders for both. As one analyst told us, “The fact that gamers are embracing Battlefield 3 is great for EA, but Activision really has nothing to worry about at this point, unless Modern Warfare 3 is really bad; and even then it will likely still outsell Battlefield 3.” Another analyst added this: “Battlefield 3 will make a big sales impact for EA, and it for sure is a step in the right direction; but getting players to play it will be the real trick, as many players will still remain loyal to the CoD franchise.”

No matter the comments flying back and forth, it will be an epic match to watch in October when Battlefield 3 arrives ahead of Modern Warfare 3. As far as we are concerned, we hope that both sides continue to dial the rhetoric up, as we believe that it will make good theater to watch in the meantime.
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+21 #1 Jurassic1024 2011-06-13 08:31
Activision’s main man, Bobby Kotick, is quoted as suggesting that all of the footage that DICE has shown so far comes from the PC version of the game; to which John Riccitiello from EA retorted that, “If Bobby thinks that is PC footage, he’s in real trouble.”


OWNED! When you try to defend your biggest cash cow with false accusations i can't respect you for that.
 
 
+20 #2 Boomstick777 2011-06-13 08:49
Have pre ordered Battlefield 3 on the strength of the trailers. After seeing the Modern Warfare 3 trailers been put off, looks like they have gone way over the top with action, will wait for reviews.

Battlefield 3 does look like a class above the COD games so far, not just in graphics and sound but gameplay aswell ..
 
 
+29 #3 Aavikkokettu 2011-06-13 09:09
Well, BF3 will be sell more to PC than CoD when you watch whole sale percents. The fact is that BF3 is made for pc and CoD not.
After CoD4, Activion get "brainfart" to make games, easyli approach to all players and pc-gamers suffer that.

CoD series is now days Activisions milking machine from console gamers and in my opinion, keep it that way. Activision can focus make money with crap game, pc-gamers will play game which is made for them.
So, lets hope that BF3 will become next big game for pc :)
 
 
+10 #4 PorscheRacer14 2011-06-13 11:22
We'll have to watch sales of BF3 after a year or so. I bought BF2 early on but picked up more copies a year and two years later. A bunch of buddies grabbed it on Steam sales to join in on the fun and it's been great playing on dedicated servers that I run. Preorders a plenty over here :)
 
 
-65 #5 Warrior24_7 2011-06-13 11:33
Quote:
“If Bobby thinks that is PC footage, he’s in real trouble.”




Really? Then what "console" is it from then? EXACTLY!! All this is Crysis vs Halo 2 all over again with Halo 2 punting Crysis right thru the uprights! MW3 has nothing to worry about here and EA should really try and focus on gameplay by making sure the damn game "works"! BF3 will be stolen more than sold.
 
 
+19 #6 PorscheRacer14 2011-06-13 11:52
Don't feed the trolls!!
 
 
+31 #7 yourma2000 2011-06-13 12:41
Quoting Warrior24_7:
Really? Then what "console" is it from then? EXACTLY!! All this is Crysis vs Halo 2 all over again with Halo 2 punting Crysis right thru the uprights! MW3 has nothing to worry about here and EA should really try and focus on gameplay by making sure the damn game "works"! BF3 will be stolen more than sold.



Haha, stupid arsehole :D
 
 
-46 #8 Warrior24_7 2011-06-13 12:50
Quoting yourma2000:
Quoting Warrior24_7:
Really? Then what "console" is it from then? EXACTLY!! All this is Crysis vs Halo 2 all over again with Halo 2 punting Crysis right thru the uprights! MW3 has nothing to worry about here and EA should really try and focus on gameplay by making sure the damn game "works"! BF3 will be stolen more than sold.



[Haha, stupid arsehole :D


Haha, yourma. :D
 
 
+19 #9 PorscheRacer14 2011-06-13 13:00
Going to have to take everyones cookies away so the trolls don't get fed...
 
 
+8 #10 Kryojenix 2011-06-13 13:00
Just give me Skyrim.
 

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