It appears that Acer has grossly overestimated its strength on the mobile front and the company has cut its tablet and notebook shipment forecasts once again, the third time this year.
Back in April, Acer announced a management reshuffle and the creation of a new tablet division, along with two cuts in shipment forecasts. Now it seems that the figures were revised downwards once again and Acer expects to see yet another major cut.
Acer previously projected sales of between 5 and 7 million tablets in 2011, but chairman J.T. Wang now expects sales in the 2.5 to 3 million range. Needless to say this is a major development and it is worth noting that Acer lost ground in the notebook market as well.
As a result, the company will cut about 15 percent of its European workforce and take action to stabilize its market share and cut inventories.
Considering Acer’s lacklustre showing in the tablet market, we can only wonder if other players will have a bit more luck in challenging Apple’s iPad. At the moment, their prospects seem rather dim.