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Thursday, 14 July 2011 08:30

Battlefield 3 marketing spend could reach $50 million

Written by David Stellmack
ea

Pachter expects EA to go all out to get the word out
Electronic Arts is likely to spend as much as $50 million on the marketing of Battlefield 3 according to industry analyst Michael Pachter. In his latest Wedbush industry note, he thinks that EA will pull out all of the stops on the marketing of Battlefield 3.

Pachter has already stated that he expects the sales of Battlefield 3 to be better than expected, but not enough to topple Call of Duty Modern Warfare 3. With that kind of marketing spend and the large development costs, EA needs to hit this one out of the park and we convinced that they well.

You can read more here.


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Comments  

 
+8 #1 logan 2011-07-14 08:41
I don't understand how could they spend so much on marketing. I found out about game in youtube. So what marketing.
 
 
+8 #2 Medallish 2011-07-14 09:26
It is shaping up to be THE COD killer this time, considering the problems between Infinity Ward and Activision, I got the feeling that BF3 is going to be a giant, and MW3 will an ant basically. Black ops and MW2 has already divided the COD fans, and BC2 has proven more and more popular. They really have to screw up BF3 to fail this, as it looks now it's going to be a winner. I think the marketing was important, $50 million does seem to be overdone, but then again, it's most likely used to reach people a little outside popular media such as Youtube etc.
 
 
+6 #3 Warhead 2011-07-14 10:49
They will surely see the retunr of this investment in the first day (global sales).

However, the MUST make this game available on Steam.

BF3 for the win! :lol:
 
 
+4 #4 Harry Lloyd 2011-07-14 12:02
Unbelievable, what a waste of money. I knew I would buy this before it was announced, who did not?
 
 
-10 #5 Warrior24_7 2011-07-14 12:21
It is said that there is a difference between "money" and "power". This has become more and more evident with these two games. When you have the household name recognition and power of MW3 you don't need to spend 50 million plus costs just to get attention. Despite all of the lies, $h!t talking, and money spent by EA, they still can't guarantee themselves a win?!! BF3 has already alienated gamers by not even being available to all PC gamers and basically promising to suck on consoles. If this thing sucks on the console its a HUGE fail! The console will decide this as it always does.
 
 
+8 #6 Boomstick777 2011-07-14 13:31
@Warrior

The console won't decide this at all, the console's exist to sell the game to the masses and re coup the development cost's for the 'proper' PC versions of games.

You keep your console version Warrior and i'll play the real version on my PC in 1080P :-D

As far as marketing goes, I found the videos on youtube, and rumours don't cost money, how have they spent so much on advertising?
 
 
+4 #7 Excedium 2011-07-14 13:36
It will only suck on consoles compared to the PC version. It will be in line with each consoles output. They need to meet 30 frames and that's that. Warrior Relax. All games are developed on a computer. They aren't going anywhere =)
 
 
+5 #8 Boomstick777 2011-07-14 14:05
Quoting Excedium:
It will only suck on consoles compared to the PC version. It will be in line with each consoles output. They need to meet 30 frames and that's that. Warrior Relax. All games are developed on a computer. They aren't going anywhere =)


Tbh im sure the console version will still be very good, on a large screen sat at a distance on the sofa, it will still look amazing.

But the PC version will be the dogs bo****ks!!!!
 
 
+2 #9 bardenck 2011-07-14 14:24
Quoting Harry Lloyd:
Unbelievable, what a waste of money. I knew I would buy this before it was announced, who did not?



you must understand there are many out there that can barely spell, let alone use a keyboard and therefore wouldn't know of the great things from BF3 to come. i've told people about bf3 and all its glory and they still say....well im still gonna buy mw3, they HAVE to get the word out BIG time, im convinced not enough people know about bf3 and if they do, they are so accustomed to mw3,MW3 is kinda like the iphone of video games! if bf3 can pull an android move, they'll be just fine. just go ask a non computer nerd.
 
 
+3 #10 Allaboutthe$ 2011-07-14 15:36
Nothing to see here , everyone move along.
BF3 will be huge and successful on EVERY platform it is released on , everything else being said is just horse Sh$t.
The game is already a massive hit and it has not even been released it.
As for consoles and older PC's, well what you do expect ? they cant keep pushing the graphics boundary on OLD technology , if that was the case then Ferrari would still be making cars with 1950's materials and parts.
Lets be real folks.
Like it or Not , this Game will be HUGE.
 

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