Arts is likely to spend as much as $50 million on the marketing of Battlefield 3 according to industry analyst Michael Pachter. In his latest Wedbush industry note, he thinks that EA will pull out all of the stops on the marketing of Battlefield 3.
Pachter has already stated that he expects the sales of Battlefield 3 to be better than expected, but not enough to topple Call of Duty Modern Warfare 3. With that kind of marketing spend and the large development costs, EA needs to hit this one out of the park and we convinced that they well.
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