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Thursday, 14 July 2011 10:49

Nokia to spend $127 million on WP7 marketing

Written by Fudzilla staff


Has a lot riding on Microsoft partnership
Finnish phone maker Nokia announced that it will launch a six-month marketing campaign for its upcoming Windows Phone 7 handsets.

The campaign will cost Nokia $127 million and it is set to kick off in October. Microsoft will also lend a helping hand, since it has a vested interest in seeing Nokia succeed.

Nokia lost its edge in the smartphone market some time ago and it has a lot riding on its Microsoft partnership. Likewise, Windows Phone 7 adoption was rather slow and Redmond seems to believe that only Nokia can turn things around.

More here.

 

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Comments  

 
+6 #1 Harry Lloyd 2011-07-14 12:01
Is the human population really so dumb that hundred-million-dollar campaigns will make a product sell itself? This is beyond understanding.
 
 
+10 #2 nele 2011-07-14 12:20
Quoting Harry Lloyd:
Is the human population really so dumb that hundred-million-dollar campaigns will make a product sell itself?


Yes. Yes it is.
 
 
+8 #3 willie 2011-07-14 12:37
Quoting Harry Lloyd:
Is the human population really so dumb that hundred-million-dollar campaigns will make a product sell itself? This is beyond understanding.


yes, look at apple.
 
 
+7 #4 Warrior24_7 2011-07-14 12:38
Yep!! Why do you think that EA is spending 50 million dollars to try and convince gamers that BF3 will outsell MW3!!! :D
 
 
+3 #5 gamoniac 2011-07-14 16:40
My Samsung Galaxy S Android is great, but it is still stuck at v2.1. The lack of support really ticks me off. Besides, there are so many variants out there, many apps work on some models but not the others. Between OS versions and HW variants, Android is getting a bit too messy to support.

With WP7's great reviews, I am thinking about switching, especially if it's made by Nokia, whom I have been a huge fan of and before switching to an Android.
 
 
+3 #6 chyll2 2011-07-14 18:44
Quoting gamoniac:
My Samsung Galaxy S Android is great, but it is still stuck at v2.1. The lack of support really ticks me off.

gingerbread (v2.3) is already out for Galaxy S.
 
 
+1 #7 Kryojenix 2011-07-15 09:57
They could just spend some of that money to buy me one of their phones without me having an upfront cost. That'd work! I'd use it.
 

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