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Thursday, 14 July 2011 12:26

Bad Speling costs online biznesses millions

Written by Nick Farell


Online expert warns
Online entrepreneur Charles Duncombe has worned that one of the biggist kilers in online biziness is poor speling witch he claims is costing the UK millions of pounds in lost revenue.

Analysises of website figures shows if their is a single spelling mistake, then sails can be cut in half. Duncombe said that when recruiting staf he has been shocked at the poor quality of written English. Misspellings put off consumers who r a bitt worried about about a website's credibalaty, he says. Duncombe, runs travel, mobile phones and clothing websites, he said that cuting-edge companys depend upon old-fashioned skils.

The struggle he had had to recrut enough staff who can spell means that things are not as effisant as it might be. Of coarse  the industry moans about the state of the educashion system all the time, but it is becoming more of a problim as more companys go online. U sell or communicate on the internet 99 per cent of the time and it is done by the writen word, he pointed out.

Talking to the Beeb he said it is is possible to identify the pacific impact of a speling mistake on sails. He meashured the revenue per visitor to the tightsplease.co.uk website and found that the revenue was twice as high after an error was corrected. He said that if you project  this acros the whole of internet retail then millions of pounds worth of business is probably being lost each week due to simpil spelling mishakes.

Nick Farell

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