Featured Articles

LG G Watch R ships in two weeks

LG G Watch R ships in two weeks

The LG G Watch R, the first Android Wear watch with a truly round face, is coming soon and judging by…

More...
LG unveils NUCLUN big.LITTLE SoC

LG unveils NUCLUN big.LITTLE SoC

LG has officially announced its first smartphone SoC, the NUCLUN, formerly known as the Odin.

More...
Microsoft moves 2.4 million Xbox Ones

Microsoft moves 2.4 million Xbox Ones

Microsoft has announced that it move 2.4 million consoles in fiscal year 2015 Q1. The announcement came with the latest financial…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 24 August 2011 11:16

Intel comes up with facial recognition

Written by Nick Farell
intel_logo_new

You are a girl Mr Smith
Intel has come up with software which it claims an instantly analyze a person's face to come up with their gender and age.

Apparently Chipzilla is more interested in the technology because advertisers can use it for real-time demographic detection. The idea is that a billboard or kiosk can quickly analyze the facial features of the shopper then display specific ads directed to them.

Kraft Foods and Adidas plan to experiment with facial recognition. Intel did not say if its software could tell what the sex of  Justin Bieber or Orlando Bloom was, because we can't.

The idea is that if you are walking through a supermarket, your normal choices could be highlighted along with your recommendations. This would not be good if you went to a record shop and other shoppers discovered that you were one of those people who paid money for a Coldplay record.


Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments