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External hard drives sell like topsy

by on14 September 2011

Strong growth claims analyst
Bean counters at Futuresource Consulting have noticed that the external hard disk drive (HDD) market has experienced strong growth in the EMEA region in Q2 this year.

It is one of the few hardware sectors doing well. It has managed shipments of close to six million units, compared with 4.9 million in Q2 2010.

Mats Larsson, Research Consultant at Futuresource said that there had been a noticeable increase in demand for external HDDs, despite the fallout from the Japanese earthquake. There were some supply chain challenges early in Q2, but these were ere swiftly overcome and strong demand from emerging markets in Eastern Europe and the Middle East powered the sector to new growth, he said.

Larsson said that there was very strong growth in Russia, Turkey and Saudi Arabia, in contrast to recent declines in Sweden where the introduction of a new levy has impacted. Denmark has exhibited an even stronger decline as its levy has sharply increased cross border retail from Germany.

Germany is s continues to dominate the market, generating more than 1.1 million shipments in Q2 2011, closely followed by France with the UK in third position. Portable 2.5 inch drives continue to outsell desktop drives in all territories.

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