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Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 26 September 2011 09:49

Rich people will not touch an iPhone

Written by Nick Farell
y_analyst

Which is odd given that they can afford one
While Apple's iPhone is still one of the most reassuringly expensive toys on the market, it appears that Jobs' Mob has failed to catch on amongst those who can actually afford it. It seems that the very rich have something in common with London rioters - they prefer Blackberries and do not buy iPhones.

According to Prosper Mobile Insights, which recently released its “Simultaneously Media Usage Survey,” if you look around the boardrooms, or amongst those who actually run the world, the iPhone is surprisingly absent. All you will see is Blackberry and Android phones. The survey showed that Blackberry was on top for households with incomes $150,000 and up with only around one in ten partaking of the the Apple Kool Aid.

Among the wealthiest group of smartphone owners, 11.3 per cent have BlackBerry, 10.9 per cent own iPhones and 7.2 per cent have Android smartphones. When the salaries drop to $100,000 to $149,000, 21.2 per cent use Blackberry and 19.1 have iPhones and 15.8 per cent have Android.

What it appears is that as you go down the the upper middle-income levels, iPhone use starts to pick up. In the upper-middle income group of $75,000 to $99,000. About 20 per cent in this category prefer the iPhone, topping Blackberry users at 18.7 per cent. However things flip again in the middle income group whose household income ranges from $35,000 to $49,000 were Android becomes king again.

The survey indicates that one of the reasons that the Blackberry doing better than iPhone amongst business users is its multitasking ability. Steve Jobs decided that users did not want multi-tasking and requires his users to do only one thing at a time.


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Comments  

 
+2 #1 TinHat 2011-09-26 10:34
I'm not an apple fanboy but you could read it another statistical way:
Apple iPhones are a mere 0.4% behind Blackberry ($150k earners) which is quite an achievement really when you think they have only been making iphones for a few years.

Don't you love tabloid sensationalism, they think we're all idiots.
 
 
+3 #2 thedeputy 2011-09-26 11:13
i want you to know i registered on this site just to post a comment about what a misleading and dumb article this is.

the statistics you give show that iphones are, indeed, well represented in those demographics, as are android and blackberry.

you also make almost no mention of the reason that most people attribute to the iphone's slow adoption in large corporate settings - which is that most companies already have trusted infrastructure for blackberry devices and have been slow and hesitant to shift.

i assume this piece was written purely to get traffic by using a sensationalist headline, even as it contradicts your story. you're wasting time, dude.
 
 
-2 #3 Warrior24_7 2011-09-26 11:52
"Rich people will not touch an iPhone"-Fudzilla

"Among the wealthiest group of smartphone owners, 11.3 per cent have BlackBerry, 10.9 per cent own iPhones and 7.2 per cent have Android smartphones."-Fudzilla :oops:


Copyright © Fudzilla 2007-2011 Published by Fudzilla 2007-2011, All rights reserved
 
 
+2 #4 Cartman 2011-09-26 12:26
and 70.6 percent use Cocaine :D
 
 
+1 #5 qwe 2011-09-26 15:12
It is always has been amusing to see how much Nick Farrell is obsessed with evil Apple-spirits. :lol:
 
 
+6 #6 Haberlandt 2011-09-26 17:46
Rich people may be thinking that since everyone has an Apple phone, they should buy another phone to stand out.
 
 
+2 #7 Bl0bb3r 2011-09-27 00:14
Haha!
+1 Haberlandt
Was thinking the same thing... who does custom phones? You know, platimum coated, cristal embroaded anD so on. Not Apple, that's who.

Apple's share is not that impressive neither is RIM's. Google's Android leads and continues to outgrow RIM's Blackberry: http://www.marketingcharts.com/direct/android-continues-taking-blackberry-share-17372/comscore-share-of-smartphone-market-by-platform-dec10-vmar11-may11gif/
 
 
0 #8 Dublin_Gunner 2011-09-27 15:06
Quoting TinHat:
Apple iPhones are a mere 0.4% behind Blackberry ($150k earners) which is quite an achievement really when you think they have only been making iphones for a few years.


I'd read it this way:
If I ran a company, and my employees need access to company e-mail and other sensitive data - they're getting Blackberries.

Not a hope in hell they're getting all to easily hackable iPhones just because they're shinier.

iPhones are for those that only wish to do what the phone allows you to do, other smart phones are for people that like to get their equipment to do what THEY want it to do.
 
 
0 #9 Kakkoii 2011-09-27 23:28
Perhaps it makes poor people feel rich to carry around something expensive. But the rich people already are rich, and so they buy what they see other rich people using, which is Blackberries. Blackberries have been solidified as the "business" phone. That people who have money and things to do usually have one.

Not that Blackberry is actually better, just a thought.
 

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