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Friday, 07 October 2011 11:28

Sony wants to buy out Ericsson

Written by Nick Farell


Sony Ericsson will be no more
Sony is apparently chatting with its mates Ericsson to buy out the stake in their mobile phone joint venture.

The big idea is to help Sony recoup the mobile ground against the likes of Apple and Samsung. At the moment tablets, games devices and other consumer electronics are offered under the Sony brand, while smartphones come under Sony Ericsson. The pact has been running for nearly a decade and Sony and Ericsson have been talking for weeks about the future of the 50:50 joint venture. The pair must decide this month whether to renew their 10-year-old pact.

Sony is rumoured to be wanting a buyout. If it does the deal could be worth upwards of $1.3 billion, depending on what agreement the two reach about the continuing use of Ericsson's telecoms patents.
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+1 #1 Exodite 2011-10-07 11:37
Horrible news, if true, to my mind.

The only thing that keeps me interested in SE is Ericsson.

Besides, Sony products are banned in my household on account of their precarious hold on consumer rights and satisfaction.

If I were a betting man I'd wager that Sony would undo all the good things we've seen from SE this year were the buyout to happen.

Sure, we might get higher specced devices that are better 'integrated' with other Sony products but IMO the price is too high.
 
 
+3 #2 Blacky 2011-10-07 22:37
I agree. Ericsson is what makes it professional. Sony is what makes it... well it makes it consumer oriented.
 
 
0 #3 BorgOvermind 2011-10-10 07:10
It would be sad for the Ericsson brand to be gone, just like it happened to ATi.
 

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