Mickey Mouse outfit makes big bucks
Last modified on Tuesday, 11 March 2008 14:59
Walt Disney expects to make more than a billion dollars from online content this year.
CEO Robert Iger told analysts the company has been "fairly aggressive" in expanding onto the Internet and it seemed to be paying off. He said that if Disney was not in the market people would just be buying someone else's content.
Disney's cash comes from advertising during its ABC network hits such as "Lost" and "Grey's Anatomy" that are rerun on ABC.com, ads on sites such as ESPN.com, subscriptions to online games, downloads of movies and music, and e-commerce that is not related to its theme parks.
The money makes up less than 3 percent of company revenue, but it is still significant.