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Barnes & Noble goes hard against Amazon

by on04 November 2011

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Nook Simple Touch to sell for US $99

In addition to the newely revealed Nook Tablet that should give Amazon's Fire a run for its money, Barnes & Noble is apparently preparing to go hard against the entire lineup of Amazon e-readers by slashing the price of the original Nook Color to US $199 and by introducing the new Nook Simple Touch with a US $99 price tag.

There aren't any detailed specs regarding the new Nook Simple Touch other than the fact that it will be a "new and improved" e-reader. The only thing that was leaked is the new E-Ink display that will feature a 25 percent faster page turns and Best Text Technology that will bring crispest "paper-like" reading even in bright sun. Barnes & Noble was also keen to announce that Nook Simple Touch will be ad-free device. 

Another move from Barnes & Noble is the price slashing of the original Nook Tablet that will now sell for US $199 that will put Nook Table in line with Amazon's new Fire.

Of course, all the juicy details will be known on November 7th, when B&N plans the press announcement and pre-order, while the actual devices should hit retail/e-tail stores on November 16th.


Last modified on 04 November 2011
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