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Wednesday, 09 November 2011 11:37

WoW is dying

Written by Nick Farell

blizzard-logo

Lost a million users

Activision Blizzard has revealed it has lost almost a million users for its "World of Warcraft" after years as being the by-word in online games.

Halfway through a results conference call, executives said it finished the quarter with 10.3 million active subscribers to World of Warcraft, the online role-playing game that generated more than a $1 billion in revenue last year. But all that was down from 11.1 million subscribers at the end of the previous quarter and Wall Street is fretting that the age of WoW is over.

The steep fall in regular-paying users makes the company more vulnerable to its main rival, Electronic Arts, which is releasing a highly anticipated online game based on "Star Wars" in December. Activision said it was working on developing new content to improve its game and bring new players back to WoW..

Things are not going well in the gaming industry.  Yesterday Take-Two Interactive reported a net loss and warned that its top sports title "NBA 2K11" would take a sales hit because of labour strife that has delayed the start of the National Basketball Association season.

Activision raised its earnings per share forecast for the year by 10 percent because it expected "Call of Duty" to perform better than it had planned. The game went on sale at midnight on Tuesday. The last edition of "Call of Duty" made the outfit $1 billion in revenue in less than two months, which set an industry record.

More here.

 

Last modified on Wednesday, 09 November 2011 14:22
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Comments  

 
+6 #1 Kryojenix 2011-11-09 11:46
Well ... it's had a good run.

I'll be going for a good run in a couple of days ... in Skyrim. ;-)
 
 
+8 #2 Nerdfighter 2011-11-09 12:26
Quote:
Activision said it was working on developing new content to improve its game and bring new players back to WoW..


Need some correction there. I just don't like subscription based games. I want to just buy the game, and play it. That's it.
 
 
+1 #3 ET3D 2011-11-09 13:57
SWTOR will never reach the number of subscribers WoW reached, and it's not the real competitor. It's all the subscription games turned "free to play" (more correctly hybrid model with subscription option). There are so many professional MMO's with no barrier of entry now.
 
 
+4 #4 fuadzilla 2011-11-09 14:19
should have died long long time ago...gizzard got greedy.
 
 
0 #5 pogsnet 2011-11-09 15:45
No longer interesting...... =p


Unless they go free to play, I will sign up too.
 
 
-1 #6 TinHat 2011-11-09 16:55
Oooh,my sword is bigger than yours. Yes but mine glows when i rub it etc..

Yawn, how incredibly interesting. God please shoot me now!
 
 
0 #7 godrilla 2011-11-09 18:44
what comes up must ....
 
 
-2 #8 JAB Creations 2011-11-09 18:48
Nick Farrell is a retard, it's a DEVELOPED AND PUBLISHED BY BLIZZARD game not an Activision game. WHY is this retard allowed to write tech articles when he can't even reference Wiki for goodness sakes?

BLIZZARD holds like some 60% of the massively multiplayer online games so I wouldn't call it dying. I would call it time to reduce their monthly price though and they should increase the free-to-play level from 20 to around 50 or higher.
 
 
0 #9 pogsnet 2011-11-09 21:42
@JAB Creations

Maybe you are living in cave in past few years, you check this.

http://www.activisionblizzard.com/corp/b/aboutUs/ourCompany.html
 
 
0 #10 Haberlandt 2011-11-09 22:50
Another era coming to an end.
 

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