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Thursday, 10 November 2011 11:55

AMD keeps tight lipped on Project Win

Written by Nick Farell



Rory Read wants to get into consumer gadgets


AMD is keeping jolly quiet about the new CEO's Rory Read's cunning plan to turn the company around which is being dubbed Project Win.

Read addressed AMD staff using a webcast where he explained his new strategy and tactics. Unfortunately, the webcast was not made public and its contents will remain secret for around three months. Read apparently wants to refocus AMD onto more consumer oriented products. As a part of the new strategy, the low-power Bobcat micro-architecture and products on its base will play a very important role in future of the company.

But it is unclear what the company will attempt to do with its high-end architectures in the future. “Project WIN” appears to be more to do operational efficiencies or as we call them “staff cuts.” Last week AMD fired one in ten of its staff in order to reduce costs. It was a move that many analysts thought was unnecessary. The people looking for new jobs were the marketing and public relations specialists, which will reduce the chip designer’s ability to communicate with the outside world on daily basis.

Nick Farell

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Comments  

 
-6 #1 techno 2011-11-10 13:01
>"But it is unclear what the company will attempt to do with its high-end architectures in the future"

I don't think AMD have an architecture that can be described as high end.
 
 
+5 #2 STRESS 2011-11-10 14:04
Could be a dangerous move or the last move AMD ever did. Intel is trying this strategy since years without much success
 
 
-3 #3 The blue fox 2011-11-10 15:58
Project win, AKA try not to go under.
 
 
+5 #4 fuadzilla 2011-11-10 16:19
try to bribe and threaten the dealers/oems to buy amd and ditch intel. use the money to expand r&d & mkt. if intel sues, the fine will be peanuts. this is a sound strategy. go amd!
 
 
0 #5 MrScary 2011-11-10 19:41
Quoting The blue fox:
Project win, AKA try not to go under.


Why dont to stick with your [censored]ing blue unicorns noob, shut the [censored] up
 
 
+4 #6 bbo320 2011-11-10 19:51
Considering the effectiveness of the AMD Sales & Marketing group I see no great loss. Also, maybe it is time to go back into consumer electronics because they have a viable low-power solution in Bobcat.
 
 
-2 #7 The blue fox 2011-11-10 20:43
Quoting MrScary:
Why dont to stick with your [censored]ing blue unicorns noob, shut the [censored] up


There purple my good Sir.
 
 
+1 #8 Bl0bb3r 2011-11-10 20:59
Quoting bbo320:
Considering the effectiveness of the AMD Sales & Marketing group I see no great loss. Also, maybe it is time to go back into consumer electronics because they have a viable low-power solution in Bobcat.



Makes sense... it's clear that the high-end market crown can't be won against Intel... in like never.

Whatever makes them money. I just hope they keep my market in the roadmaps, the middle segment. BD didn't impress me but I'm still fine doing work on Thuban and Llano.
 
 
0 #9 Jerebaldo1 2011-11-10 22:34
They need to release an inverted bulldozer core: 4 integer core modules paired up with 2 floating point units per module.
 
 
+4 #10 techman95 2011-11-10 23:06
Quoting Jerebaldo1:
They need to release an inverted bulldozer core: 4 integer core modules paired up with 2 floating point units per module.

that wouldn't be an inverted bulldozer, an inverted bulldozer would be one integer core with 2 floating points.
 

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