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Tuesday, 22 November 2011 11:42

New AMD CEO restores partners’ confidence

Written by Fuad Abazovic

amd logon

Seems to be on the right track

Lenovo defector and newly appointed AMD CEO Rory Read seems to be a riddle for many market watchers and vendors alike.

We don’t know him well to make any comments and we've only seen one motivational video where he wants to boost his employees' confidence. The good news is that Read is meeting with many long time AMD customers and some of them are telling us that the chap is on the right track and that he knows what he is doing.

The changes he is making at AMD should be good in the long run and other industry sources from graphics side of the business are confident that graphics will remain a strong business unit for AMD. If you look at it, graphics are still doing quite well, compared to the CPU business.

AMD should have 28nm graphics in January and, as far as we know, AMD could launch its 28nm Radeon HD 7000 graphics line even in late November / early December, but TSMC would not be able to produce enough chips to meet the Xmas demand.

It would just destroy the sales of Radeon HD 6000 series products that are still going strong and hurt overall Q4 graphics sales. Let’s see what Rory makes of this Obama-like “change we can believe in” strategy, as change is the key word that we are hearing all the time.
 

Last modified on Wednesday, 23 November 2011 13:40
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+3 #1 robert3892 2011-11-22 12:46
I think it is important as CEO that he ensures that CPU engineering improves. They need to compete far better with Intel.
 
 
+3 #2 Jurassic1024 2011-11-22 13:45
Quoting robert3892:
I think it is important as CEO that he ensures that CPU engineering improves. They need to compete far better with Intel.



Screw Rory, sign this guy up! He knows what needs to be looked at, and he only needed one sentence to explain it all.

:|
 
 
0 #3 Jay 2011-11-22 19:19
Yay go Rory...what can a CEO do at best? Motivate employees & restore faith in shareholders.

A CEO is basically no more than a coach.

It's the players who make the difference i.e AMD engineers...they release a platform which performs inferior to its previous generation.

Intel had a piece of shit in Netburst P4...but at least it performed close enough to AMD & better than P3.

AMD is in such a big mess from the CPU side...Global Foundries problems have made it worst they can't mass produce the only good product i.e Llano they have!

They either should shift focus on ARM or ditch Global Foundries & give all orders to TSMC.

I see this guy running AMD's CPU division into the ground at this rate.
 
 
0 #4 dicobalt 2011-11-23 03:27
Quoting Jay:
AMD is in such a big mess from the CPU side...Global Foundries problems have made it worst they can't mass produce the only good product i.e Llano they have!

They either should shift focus on ARM or ditch Global Foundries & give all orders to TSMC.

Actually about month after Rory Read stepped into his job at AMD Rick Bergman was fired. Rick Bergman was the guy responsible for the AMD / Global Foundries relationship. I think that demonstrates that Rory Read at least understands the importance of Global Foundries significantly improving their process. It probably also means Rory acknowledges that Rick's effectiveness in this area was unacceptably poor.
 
 
+1 #5 cucu 2011-11-23 13:33
Obama-like “change we can believe in”
Hopes its not just dialogue like him :lol:
 

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