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Thursday, 24 November 2011 12:05

Samsung hits Apple fans with the truth

Written by Nick Farell

samsung logoapple

Blinded by marketing

It is rare that we agree with any form of marketing or an advert but one being shown by Samsung seems to have hit the spot. The Galaxy S II ad presents hard core Apple fans as lemmings who are so blinded by marketing that they can’t acknowledge a superior phone.

The ad, which was set to premiere on Facebook Tuesday evening and then hit TV on Thanksgiving in the US, doesn’t mention Apple or the iPhone 4S by name. It just shows fans are shown lining up outside an Apple Store-like location nine hours before it opens.

“Someone just left,” says one woman. “Why would they be leaving when we’re only nine hours away?” asks her male companion. “Uh oh,” says another guy in line, reading off his phone. “The blogs are saying the battery looks sketchy.” Then a cool group of young men and women come into the line’s view sporting a Samsung Galaxy S II. One guy haughtily dismisses it because he thinks he is creative. His mate points out that he is a barrister and not at all creative. The ad also makes much of the S II’s 4G compatibility available on US versions of the phone (iPhones are still on 3G).

It is not he first time that ad people have tried to attack Apple's cargo cult followers. SanDisk called them “iSheep” in 2006 when it took on the iPod’s dominance in the portable MP3 player category. Motorola used a piss take of the iconic “1984” Mac ad which showed Apple followers as clueless robots.

None of these work of course, because Apple fanboys see buying their toys as a religion and therefore feel it is ok to be persecuted because only they know the true way. (Check out the video after the break and I'm sorry a certain narcoholic did not post it in the first place. sub.ed.)

Last modified on Thursday, 24 November 2011 13:39

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Comments  

 
+15 #1 distinctively 2011-11-24 13:20
Do you think the Apple crowd will even realize they're being made fun of?
 
 
+1 #2 STRESS 2011-11-24 13:27
Where is the link to the advert? Come on Nick you can do better than this.
 
 
+3 #3 Bl0bb3r 2011-11-24 15:32
Quoting STRESS:
Where is the link to the advert? Come on Nick you can do better than this.



For anyone that thinks of approving with you or wants to ask the same thing... the video is embedded in this page.
 
 
+2 #4 Sodomy 2011-11-24 15:40
to be fair it took em a few hours. when i first read this page I couldn't find the vid anywhere.
 
 
+5 #5 Bors Mistral 2011-11-24 15:49
Very cute ad; me like.
It also features a guy that has his headphones plugged to a cup of coffee.
 
 
+1 #6 nele 2011-11-24 16:16
Sorry for the mixup, the video wasn't embedded properly...
 
 
+5 #7 fuadzilla 2011-11-24 17:32
lmfao @ isheeps lining up for a piece of overpriced crap in a flashy cannister...
 
 
+2 #8 123s 2011-11-24 17:59
Lawl, pro ad.
 
 
+3 #9 dicobalt 2011-11-24 18:41
Quoting STRESS:
Where is the link to the advert? Come on Nick you can do better than this.

https://www.youtube.com/watch?v=d0pgO3uffvk&feature=player_embedded
 
 
+5 #10 jones 2011-11-25 01:52
Now that Steve isn't here to bite back, Samsung's getting bold. And they deserve to be: thanks to their crazy vertical integration, Samsung is one of the few companies that can really challenge Apple, which can only be a good thing for both companies.
 

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