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Thursday, 01 December 2011 12:41

New AMD CEO continues cuts

Written by Fuad Abazovic



Sales and marketing in EU affected


We already mentioned that AMD’s new chief operating officer, Rory Read has decided to clean us AMD’s house and cut quite a few jobs.

The cuts continue unabated and we’ve heard that Read let go quite a few marketing and sales people in Europe. We also know that PR deferment, or what’s left of it, has also undergone to some serious cuts, but mostly junior positions with a few exceptions.

Changing sales and marketing teams and strategies without improving AMD’s time to market and execution won’t result with a big difference, but as Rory seems to be a man of action, so things might change in AMD for once.

Intel clearly has the upper hand in the CPU market and it is extending its desktop lead and going strong in notebook and server markets. The ARM alliance is doing great in tablets, so we will have to see what market AMD wants to compete in, or rather can compete in.

The company got some traction with Brazos and Llano APUs products and it has high hopes for Radeon HD 7000 generation as well as Trinity. It looks like 2012 will be a year of improving execution and getting things back in shape at AMD. Let’s hope for Read’s sake he can pull this off.

Fuad Abazovic

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Comments  

 
+6 #1 robert3892 2011-12-01 12:50
CPU improvement should be the top priority. They need to compete with Intel with both price and performance
 
 
-12 #2 faildozzer 2011-12-01 13:51
Quoting robert3892:
CPU improvement should be the top priority. They need to compete with Intel with both price and performance


you joking right?
performance? LOL - they cant even beat own 2y old cpu,how they can compete with mighty Intel?
price?of course - when only idiots buying $hitdozzer,you myst do something,so they selling it at own cost,otherwise nobody even take it for free.
What are really pathetic "company" amd is HAHAHA,only sad thing about it is that that they also sinking one good part of it - former ati.Well,hope $hitdozzer "engineers" not working on amd graphics :D
dan amd fagbot - cant wait your daily circus,plz back LOL :D
 
 
+2 #3 Tyler Lowe 2011-12-01 14:40
Quoting robert3892:
CPU improvement should be the top priority. They need to compete with Intel with both price and performance

I would agree with the spirit of this, but my understanding is that the designs are completed 2 or 3 years (?)before they are executed, so it seems to me that in the short term, the only thing left for a COO to do is to work on cost and help the value for the dollar fight.

The current crop of CPU's isn't "bad" it's just not everything people had hoped for. They aren't as good as Intel for gaming and, they don't do synthetics very well.

What they need to be to compete, is cheaper. An FX8120 @ $199 goes against an i5 2400. Now that's a fight it can win.
 
 
+3 #4 Bl0bb3r 2011-12-01 15:29
Considering that they are fabless, it's no wonder AMD struggles. Even with fabs they would struggle, and this is a problem intel doesn't face. AMD had to wait for the proper manufacturing tech to come, and when it came they did the old design on it, which eventually failed. Next year things will hopefully change, GF will get a new fab, new processes, and AMD might be able to make a proper design with isn't compromised from the start. That's on the tech side.

On the business side, it's good to see Read doing something to cut losses, which if cut properly might help AMD move a bit forward in the near future, if not done properly more debt and poor performance. Also, I believe Read needs a more aggressive marketing team.
 
 
0 #5 Ollie 2011-12-02 00:19
Faildozzer, you're a tool.

You seem to have a short memory, or maybe you're just simply not old enough to remember Pentium 4. Which is probably more likely.

AMD's worst mistake is not learning from the mistakes that Intel made 10 years ago, and doing what they did to get back on track.
 
 
-1 #6 Robbie86 2011-12-02 00:53
well this explains why AMD insight is closing, too bad i was 1 survey away from another $10, damn you Rory.
 
 
0 #7 The_Countess 2011-12-02 13:47
Quoting Ollie:
Faildozzer, you're a tool.
no disagreement here. but
Quote:
AMD's worst mistake is not learning from the mistakes that Intel made 10 years ago, and doing what they did to get back on track.

the first p4 doubled the pipeline length of the then current CPU's. the last p4 added another 50% on top of that.
bulldozers pipeline is 2 steps shorter then the first p4's and todays cpu's have longer pipelines. AMD added about 30% to the pipeline length. that's not even in the same league as the p4.
AMD has 2 main problems.
1: 32nm at global foundies isn't mature. hence the lower then expected clock-speed and higher powerusege.
and 2: intel's L3 is is EXTREMELY good. its almost as good as AMD's l2 on the bulldozer. but much larger.
 
 
-1 #8 123s 2011-12-03 17:47
AMD had a marketing budget ?
 

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