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Thursday, 08 December 2011 09:31

uDraw sales weak on 360 & PS3

Written by David Stellmack




THQ updates outlook to reflect it


THQ is lowering expectations of its third quarter performance, as it is citing the weak sales of the uDraw on the Xbox 360 and PlayStation 3 as part of the main reasons. While the company claims that market research indicated a lot of demand to bring uDraw to the Xbox 360 and PlayStation 3, that demand was far less than expected.

While the weak performance of the uDraw on the Xbox 360 and PlayStation 3 has caused THQ to revise its outlook by lowering it 25%, there was still some good news. Both Saints Row: The Third and WWE 12 are moving well and powering THQ’s holiday releases as expected. Sales of both titles are said to be on target and both titles should reach their sales goals and perhaps even exceed them.

THQ will announce its updated Q4 expectations when it announces its Q3 performance in early February 2012. In the meantime, the company isn’t giving up on uDraw for the Xbox 360 and PlayStation 3; and whispers we hear indicate the company might try a promotion of some sort before the end of the year to get units moving on those two platforms.


David Stellmack

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