Featured Articles

Intel takes credit for three-way 4K gaming

Intel takes credit for three-way 4K gaming

All of a sudden Intel is talking about desktop gaming like there is no tomorrow and it is pushing it. The…

More...
Nvidia Shield Tablet 32GB 4G LTE out for pre orders

Nvidia Shield Tablet 32GB 4G LTE out for pre orders

Nvidia has finally revealed the shipping date of its Shield Tablet 32GB in 4G LTE flavour and in case you pre-order…

More...
Apple announces its Apple Watch

Apple announces its Apple Watch

Apple has finally unveiled its eagerly awaited smartwatch and surprisingly it has dropped the "i" from the brand, calling it simply…

More...
Skylake 14nm announced

Skylake 14nm announced

Kirk B. Skaugen, Senior Vice President General Manager, PC Client Group has showcased Skylake, Intel’s second generation 14nm architecture.

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 17 March 2008 10:32

User generated video shunned by advertisers

Written by Nick Farell

Image

Too conservative


Despite
the fact that user generated video is proving pretty popular, advertisers are staying away from the concept in droves.

Apparently, the problem is that while advertisers see that they could reach a lot of people quite cheaply, they are terrified that their ads could end up connected with clips that have nudity, foul language and result in criticism of their brand.

Jayant Kadambi, Chief Executive for YuMe, told AP that the problem was a holdover from the TV days when if someone ran a TV show that the general audience didn't like, the advertiser got yelled at.

Jeremy Allaire, Chief Executive of ideo distributor, Brightcove, said national brands are incredibly conservative. They historically want to associate their brand with content they view as high-quality, trustworthy and appropriate to the kind of product they are trying to sell.

More here.

Last modified on Monday, 17 March 2008 14:13

Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments