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Friday, 16 December 2011 12:20

Europeans not interested in Nokia's Windows phone

Written by Nick Farell



Lumia reception does not bode well


European consumers show little interest in Nokia's first smartphone using Microsoft's Windows Phone software.

According to a survey by Exane BNP Paribas only 2.2 percent of surveyed buyers firmly intending to purchase the Lumia, Nokia's first flagship Windows Phone is pretty much doomed. Analyst Alexander Peterc slashed his view on sales of the Lumia to end-users to just 800,000 from its initial "ballpark estimate" of 2 million.  In other words about the same as  with launch-quarter sales of between 3.5 million and 4 million for Nokia's previous flagship, the N8.

Exane BNP Paribas cut its price target on Nokia shares to 3.30 euros from 3.70 euros and stuck to its "underperform" rating on the stock. There is a lot riding on both Nokia and Microsoft doing well out of their partnership together. If it fails then Microsoft will lose the mobile market and Nokia will go under.

The brokerage surveyed 1,300 consumers in the five markets where the Lumia 800 had gone on sale in the week started December 5, but narrowed the sample to 456 who had declared an intention to purchase a smartphone in the next month.

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Comments  

 
0 #1 Memristor 2011-12-16 13:33
1300 consumers, really, how is that conclusive?
The news coming from some European countries shows another picture. In the Netherlands the Lumia 800 is the best selling smart phone right now topping the iPhone 4S and all Android phones. The same is true for some carriers in France and the UK and it's a best seller on Expansys in Sweden.
 
 
+3 #2 OKOTO 2011-12-16 13:59
Yep I'm from Bulgaria and its not officially out yet i know people who have it inportet from the UK
I will buy it too when it comes officially
 
 
0 #3 spede 2011-12-16 14:16
I really don't get this Fudzilla's Nokia hate. Lumia 800 is Nokia's best selling phone in e.g UK and that's a fact. Outpacing even N8. The only problem is that Lumia is only recently launched in only 6 countries so far. Hence the smallish sales figures at this point. If you consider competition like iPhone 4S and Galaxy it is not self evident that one phone model would be above others.
 
 
-1 #4 Jay 2011-12-19 04:56
It is AMD's fault coz Microshaft can't give enough resources to Nokia for marketing...they're trying to make a patch to make bulld00zer work but they are already on 6th gear for windows 8. SO microsoft thinks [censored] AMD we will give thread optimization only in Windows 8..so AMD fagtrolls will buy our new shit for better performance = early market share for windows 8 which is same like windows 7 with a facelift. Microsoft has it planned they bribed AMD some money & AMD being a poor company with a greedy CEO took the money & launched a CPU which is not working 100% in current Windows. It's a big master plan but you cannot see it until I told you. AMD is evil now accepting bribes & being run by a bad man
 

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