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Friday, 23 December 2011 10:42

iPhone sales in Europe slowing down

Written by



Sorry Apple, we’re broke


According to a recent survey, iPhone sales in continental Europe have taken a hit as cash strapped consumers seem to be turning to cheaper phones, or delaying their upgrades altogether. So, credit rating downgrades translate into no gadget upgrades.

Sales in the US, UK and Australia are still strong and Apple is managing to increase its smartphone share. However, things are looking quite bad in Euroland. Over the past three months Apple’s share in France slipped from 29 to 20 percent, Germany followed with a decline to 22 from 27 percent and the situation is similar in Spain and Italy. No bunga bunga for Apple this Christmas.

Research outfit Kantar Worldpanel ComTech attributes the trend to economic concerns and the availability of much cheaper smartphones. Android phones command a 46 to 61 percent market share in European markets, with Germany leading the way with 61 percent.

Curiously, Germans haven’t been nearly as affected by the economic downturn as the rest of Europe. So apart from knowing how to govern themselves and manage their businesses, Germans also know how to handle money, which explains a lot.

More here.



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Comments  

 
+3 #1 godrilla 2011-12-24 17:15
I think the whole world is affected by the bad economy, I believe euopeans are just smarter, while folks here in the US don't care about if they can't afford there next car/morgage payment if they have to have a toy they'll simply max out there credit cards, and worry about it later!
 
 
-1 #2 Jay 2011-12-25 10:56
Where is the cheap unlocked iPhone which was being hyped in the rumor mill? Launch an iTouch minus 3G/4G capabilities with a normal SIM card slot for us poor folks, do it apple don't be so greedy! 8)
 

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