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Wednesday, 28 December 2011 10:43

Android and iOS holiday activations hit all-time high

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What recession?


According to analytics outfit Flurry, iOS and Android activations saw a huge spike on Christmas Day.

Activations for both platforms were averaging about 1.5 million units per day in early December, but on December 25 they peaked at a whopping 6.8 million. Android boss Andy Rubin confirmed 3.7 million Android devices were activated over the Christmas weeked.

App downloads followed the trend, hitting 242 million, up 125 percent from the 108 million average in December.

According to Flurry, Google makes an average 24 cents on each downloaded application, while Apple takes in about 300 percent more. In any case, most users are sticking with free, or utterly cheap apps.

More here.



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