Timed to coincide with Ivy Bridge launch
CES was abuzz with talk that Nvidia’s next generation GPU architecture, both desktop and notebook variants, is coming in early Q2 2012.
The timeframe that we heard more than once is April, which is the month of the launch of Ivy Bridge, Core I 3000 generation of desktop and mobile processors. Nvidia is late to the party, but with some overclocking, the old Geforce GTX 580 still stands up well against the Radeon HD 7970, and the rumor in graphics circle is that Kepler will end up significantly faster than the Radeon HD 7970.
Some independent sources do confirm that it’s likely that Kepler can win this round, but for now, the Radeon HD 7970 is the king of the single GPU market, at least until April. If this is proves to be the case, we would not be surprised by a staggering price tag. It is also worth mentioning that AMD should have its dual-GPU New Zealand card ready at about the same time, making this high-end showdown even more interesting.
The April launch refers to the high end card launch and probably a few other more, not a low-end card as some leaked roadmaps suggested.