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Monday, 16 January 2012 12:19

Thunderbolt controller sells for $10

Written by Fuad Abazovic



10 times more expensive than USB 3.0


Taiwanese manufacturers are all about micro margins, they make small margins on their devices and as long as they sell enough of them, which they usually do, they can make a nice living.

Currently a USB 2.0 controller if you already don’t have one in chipset cost some 10 cents. This is definitely small change. A USB 3.0 host sells for 10 times more, or 1 USD. This is already a significant cost increase for board and notebook manufacturers.

If you want to add a sexy new Thunderbolt controller you need to send some 10 USD per device which makes it 10 times more expensive than the already quite fast USB 3.0.

Apple is the only company that has Thunderbolt on all of its latest notebooks and desktops, but we are sure that Apple gets some kind of special treatment. The price tag is the main reason why we are seeing very slow adoption of this rather promising technology.

Fuad Abazovic

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Comments  

 
+1 #1 Jurassic1024 2012-01-16 13:51
Thunderbolt will go the way of Firewire... forgotten. Apple should stick to iDevices.
 
 
+1 #2 kamber87 2012-01-16 16:52
Don't you just love Intel?
 
 
-1 #3 nt300 2012-01-16 22:54
Thunderbolt would have been great if they stuck with the original design specs. Fiber Optics, none of this coaxial nonsense.

On a side note, Apple can pound dirt as far as I am concerned.
 
 
0 #4 takethis 2012-01-17 01:11
Quoting nt300:
Thunderbolt would have been great if they stuck with the original design specs. Fiber Optics, none of this coaxial nonsense.

On a side note, Apple can pound dirt as far as I am concerned.

+1 :)
 
 
-2 #5 AeKaBeer 2012-01-17 02:47
For a 10th the price companies should consider AMD's poorly named lightning bolt.
 
 
0 #6 The blue fox 2012-01-17 08:23
Quoting AeKaBeer:
For a 10th the price companies should consider AMD's poorly named lightning bolt.

Why it's just display port mixed with USB 3.0. why not stick with USB 3.0. It offers backwards compatibility and the same speed's.
As for TB it's doomed to the same life as fire wire.
 

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