Featured Articles

Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
TSMC 16nm FinFET Plus in risk production

TSMC 16nm FinFET Plus in risk production

TSMC’s next generation 16nm process has reached an important milestone – 16nm FinFET Plus (16FF+) is now in risk production.

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 20 March 2012 11:10

Free mobile apps found to be battery hogs

Written by Fudzilla staff



Third-party advertising needs a lot of juice


A new report produced by boffins at the Purdue University claims that free mobile apps which rely on third party advertising are battery hogs.

Researchers tested battery drain on Windows and Android handsets and found that advertising on some free apps accounted for as much as 75 percent of their total battery consumption. In Angry Birds only 20 percent of total battery consumption was used to play the game, while the rest was gobbled up by annoying ads. A whopping 45 percent was used up to find out the user’s location, needed for targeted advertising.

Third-party advertising and analytics services are a necessity, as an increasing number of app developers are turning to free apps with various marketing models. However, researchers caution that developers should weight their options before choosing third-party services.

More here.




blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments