Featured Articles

Android Wear installed on 50-100k phones

Android Wear installed on 50-100k phones

Android Wear is a companion app that you need in order to run your new Android Wear watch.

More...
AMD launches 45W desktop Kaveri parts, finally

AMD launches 45W desktop Kaveri parts, finally

AMD has finally launched three 45W Kaveri SKUs, which were in the works for months. The three chips feature configurable TDP,…

More...
Desktop Broadwell LGA is Socket 1150

Desktop Broadwell LGA is Socket 1150

Broadwell was supposed to come in 2014 and it will ship in the last quarter of this year for detachable thin…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 09 April 2012 06:36

Intel releases Western-style "Desperado" Ultrabook commercial

Written by Jon Worrel

intel logo new

Laptops are "slower than a 3-legged mule"

In an attempt to market the living daylights out of its 9-month old Ultrabook platform by appealing to mainstream consumers of all usage types, Intel has released its first "epic and cinematic" British TV commercial introducing the concept of its ultra lightweight thin-form factor computing platform with a bit of classic Western humor and satire on modern culture.

The commercial is called "Desperado" and depicts a 19th century American West environment that is transformed into a 21st century coffee house through the modernization of laptops into ultrabooks. Nevertheless, the skit is very well done for an initial attempt to market the concept of "ultrabook" to a wider global audience and we believe Intel is on the right track here.

intel ultrabook desperado 1

intel ultrabook desperado 2

The commercial was directed by Daniel Klienman, a British TV commercial and music video director who also played an active role in the title sequences of several James Bond movies. Nevertheless, we have reason to believe that Intel's $300 million Ultrabook Fund contributed a large financial part in the development of this skit along with other marketing material.

Intel's "Desperado" can be viewed here

Last modified on Monday, 09 April 2012 06:52

Jon Worrel

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments