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Thursday, 12 April 2012 10:04

CEO pledges to revive Sony

Written by Peter Scott



Mobile, videogames and digital imaging


Following lackluster results and the announcement of 10,000 redundancies, Sony’s new CEO Kazuo Hirai has come out fighting. Hirai claims he will turn things around and bring Sony back into the black within a couple of years.

"I will definitely change Sony and revive it," said Hirai. "There is no time but now to change."

Under Hirai’s plans, Sony will focus on mobile products, gaming, digital imaging and the medical business. No word on the struggling TV division though.

Hirai believes smartphones will eventually become “hub devices” and the decision to buy out Ericsson’s half of the SE mobile phone venture is a sign that Sony plans to take the mobile business much more seriously from now on.

More here.


Peter Scott

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