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Friday, 13 April 2012 08:40

Analysts see ultrabook sales picking up

Written by Fudzilla staff



High price still an issue

According to research outfit IDC, ultrabook sales in 2012 will pick up as more and more SKUs with lower price tags appear on the market.

Intel recently announced that 75 new ultrabook designs are on the way, with prices starting as low as $699. IDC believes the new price points will drive sales. Senior researcher Antonio Wang projects ultrabook sales will hit 30 to 40 million in 2012.

Canalys analyst Pin-Chen Tang believes the success of ultrabooks will revolve around the price. He reckons that the $699 price tag will still be too high for some consumers and that Intel has to bring down prices to just $300 or $400, and this will not happen over night. It will take Intel a couple of years to get crack the $500 mark, so $300 ultrabooks are still years away.

More here.

Last modified on Friday, 13 April 2012 10:16
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