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LG renames "Optimus LTE" to "Optimus True HD LTE"


"True HD" name but not even a 1080p phone

In a terribly confusing marketing move that LG seems to be perfectly fine with for its upcoming Chinese market launch, the company has renamed its popular Optimus LTE smartphone to the "Optimus True HD LTE." While the handset has already launched in South Korea and Japan as the LG Optimus LTE and in the United States as the LG Spectrum 4G (for Verizon) / LG Nitro HD (for AT&T), the upcoming China launch is expected to draw competition with Samsung's Galaxy S II HD LTE.

lg optimus lte

Of course, we have absolutely no idea why both LG and Samsung seem to choose ridiculously long and confusing names for their respective Chinese markets. Perhaps the consumers in those areas perceive the longevity of branding names as some sort of "superior value" ploy imposed by handset manufacturers. But of course, the main point LG is trying to make here is that its 4.65-inch "True HD" IPS display is vastly superior to Samsung's HD Super AMOLED technology and has managed to convince prospective buyers with a few slides ahead of launch.

lg true hd technology comparison 

Image source: Engadget

LG claims that OLED displays have lower pixel-per-inch (PPI) density than IPS displays because they use pentile structure. However, the Optimus "True HD" LTE utilizes an RGB stripe structure rather than pentile structure across its subpixel architecture, resulting in enhanced sharpness and image clarity as depicted in the image above.

lg true hd color accuracy comparison 

Image source: Engadget 

Nevertheless, LG's Optimus "True HD" LTE has an IPS panel measuring 4.65-inches diagonally with a 1280 x 720 resolution at 329 pixels-per-inch (ppi). This is ever so slightly higher than Apple's iPhone 4 / iPhone 4S 3.5-inch 960 x 640 Retina Display at 326 ppi. The phone features a 1.50GHz dual-core Qualcomm Scorpion processor with Adreno 220 graphics, 1GB of RAM, an 8-megapixel rear 1080p camera, 4GB internal storage, Bluetooth 3.0, 4G LTE, 3.5G HSDPA, WiFi 802.11a/b/g/n with hotspot support and runs the Google Android 2.3.5 Gingerbread operating system.

More images of the LG Optimus "True HD" LTE can be found at Engadget.

Last modified on 14 April 2012
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