Featured Articles

Analyst reveals Apple Watch spec

Analyst reveals Apple Watch spec

An analyst has examined the Apple Watch supply chain in an effort to ascertain the exact spec of Cupertino’s new gadget…

More...
Nvidia's first 20nm product is a mobile SoC

Nvidia's first 20nm product is a mobile SoC

For much of the year we were under the impression that the second generation Maxwell will end up as a 20nm…

More...
Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia adjusts GTX 980 and GTX 970 pricing

Nvidia adjusts GTX 980 and GTX 970 pricing

It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 08 May 2012 07:31

Merchandising a money maker for Rovio

Written by David Stellmack

Angry-Birds-Logo

Licensing merchandise about 30% of 2011 revenue

Finding ways to prostitute the Angry Birds in a number of licensed merchandise deals has been a big money maker for Rovio; it has become so much so that this accounted for up to 30% of the company’s 2011 income for the fiscal year.

Rovio’s consumer products business, which handles the merchandising and licensing, has over 200 licensing partners that are making a number of products. The Angry Birds appear on everything from T-Shirts to calendars and just about everything in between. The success of the licensing of the Angry Birds is quite amazing; and the licensing is an extension of its almost 650 million downloads across all of the platforms that the Angry Birds appear on.

Rovio’s success has inspired a number of other software publishers to look harder at merchandise licensing to help generate additional revenue for its most successful franchises. As we can see by Rovio’s success, it can be a game changer that adds considerably to the bottom line.


blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments