Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 16 May 2012 10:39

Intel over-egging pudding on Ultrabooks

Written by Nick Farrell



AMD believes people will not pay for them


AMD boss Rory Read said that Intel has overestimated consumers' willingness to pay for Ultrabooks.

Read said that AMD is targeting mainstream shoppers, thin laptops with AMD's chips and they will be significantly cheaper than the high-end, Intel-powered ones increasingly appearing in stores. He said that it is an opportunity to steal the bacon and go in there and capture this huge opportunity that someone else generated.

Read said Intel missed where the sweet spot of the market was Ultrabooks were too expensive for Intel to hit its target.

"You get up to those premium price points in a Windows type environment and there isn't the scale to do that. But if you get into mainstream, there's a big opportunity," Read said.

blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments