AMD believes people will not pay for them
AMD boss Rory Read said that Intel has overestimated consumers' willingness to pay for Ultrabooks.
Read said that AMD is targeting mainstream shoppers, thin laptops with AMD's chips and they will be significantly cheaper than the high-end, Intel-powered ones increasingly appearing in stores. He said that it is an opportunity to steal the bacon and go in there and capture this huge opportunity that someone else generated.
Read said Intel missed where the sweet spot of the market was Ultrabooks were too expensive for Intel to hit its target.
"You get up to those premium price points in a Windows type environment and there isn't the scale to do that. But if you get into mainstream, there's a big opportunity," Read said.