Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 16 May 2012 10:39

Intel over-egging pudding on Ultrabooks

Written by Nick Farrell



AMD believes people will not pay for them


AMD boss Rory Read said that Intel has overestimated consumers' willingness to pay for Ultrabooks.

Read said that AMD is targeting mainstream shoppers, thin laptops with AMD's chips and they will be significantly cheaper than the high-end, Intel-powered ones increasingly appearing in stores. He said that it is an opportunity to steal the bacon and go in there and capture this huge opportunity that someone else generated.

Read said Intel missed where the sweet spot of the market was Ultrabooks were too expensive for Intel to hit its target.

"You get up to those premium price points in a Windows type environment and there isn't the scale to do that. But if you get into mainstream, there's a big opportunity," Read said.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments