Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 27 June 2012 09:11

High pricing remains a concern for ultrabook vendors

Written by Fudzilla staff

Acer downgrades sales forecast

As second generation ultrabooks powered by Ivy Bridge chips enter the fray, it appears that vendors are struggling to reduce prices in accordance with Intel’s plans.

The idea was to launch the first $799 ultrabooks in Q3 2012, but Digitimes claims many vendors are having quite a bit of trouble cutting their production costs. Basically costs of essential components such as SSDs, screen panels, processors and batteries have not dropped and they are not expected to, either.

However, with current costs vendors are practically unable to drop prices and sources have told Digitimes that retail prices of second-generation entry level ultrabooks will exceed $859, while mainstream models will retail for $999 or more. Intel still believes that $699 ultrabooks will launch in the latter half of the year.

However, even some vendors don’t seem to be overly optimistic. Acer EMEA President Oliver Ahrens told the Register that the outfit has slashed its sales forecasts in Europe, in large part due to high pricing, but also due to form factor restrictions, as Europeans don’t seem to keen on 13-inchers. 

Not that long ago, Acer expected ultrabooks to make up between 25 and 35 percent of its worldwide notebook sales by the end of 2012. However, Ahrens now believes ultrabooks will account for about 10 percent of Acer’s sales, or maybe “a bit more.”


blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments