Featured Articles

Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
TSMC 16nm FinFET Plus in risk production

TSMC 16nm FinFET Plus in risk production

TSMC’s next generation 16nm process has reached an important milestone – 16nm FinFET Plus (16FF+) is now in risk production.

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 03 July 2012 08:14

EA not only focused on existing franchises

Written by David Stellmack



Still looking to create new and exciting IP


In an interview with USA Today, EA Games head honcho Patrick Soderlund says that EA is not only focused on existing franchises, but is looking to create new and exciting IP. “EA will continuously work and launch new intellectual properties into the market,” said Soderlund.

While a number of rival publishers have been focused on existing franchise IP as the primary focus going forward, some analysts have suggested that part of this has to do with the very expensive risk factor that goes along with new IP should they encounter failure. This has caused some to believe that the industry has become rather stagnant; some have even suggested that even with a new generation of console offerings coming, we can expect more of the same from publishers.

Soderlund is attempting to make sure everyone knows that EA is investing in new IP. Still, it isn’t only new IP that many gamers are interested in from EA. EA is lucky to have an excellent amount of older successful IP that is ripe to be reinvented, and EA has experimented with this, with mixed results.

Still, you can’t expect gamers to want to play the same old thing; and successful new IP will be necessary to continue to capture the attention of gamers.

Read the USA Today Interview here.




blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments