Featured Articles

Apple announces its Apple Watch

Apple announces its Apple Watch

Apple has finally unveiled its eagerly awaited smartwatch and surprisingly it has dropped the "i" from the brand, calling it simply…

More...
Skylake 14nm announced

Skylake 14nm announced

Kirk B. Skaugen, Senior Vice President General Manager, PC Client Group has showcased Skylake, Intel’s second generation 14nm architecture.

More...
Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

The day has finally come and it appears that most rumors were actually spot on as Apple has now officially unveiled…

More...
CEO: Intel on target for 40m tablets

CEO: Intel on target for 40m tablets

Intel CEO Brian Krzanich just kicked off the IDF 2014 keynote and it started with a phone avatar, some Katy Perry…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 05 July 2012 09:29

EA says it will go 100 per cent digital

Written by Nick Farrell



It is the way of the world


EA Games has said that it will eventually only flog its games online.

Speaking to Games Industry Biz EA's Labels president Frank Gibeau said that the  business is clearly at a tipping point and EA will be100 percent digital in the near future. He said that while retail  was a great channel for us and it had great relationships with our partners there, but the ultimate relationship is the connection that we have with the gamer.

“If the gamer wants to get the game through a digital download and that's the best way for them to get it, that's what we're going to do. It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we're doing," Gibeau said.

EA isn't about to abandon retail and its valuable retail partners tomorrow, though because gamers will still want that too.  But he thinks it is inevitable that the cloud, streaming and servers will be the way forward.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments