Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 20 July 2012 12:00

ZTE:People don't want expensive smartphones

Written by Nick Farrell

ZTE logo

Well they do, they just don't want to pay for them


Chinese phone maker ZTE has hit out at the trend amongst other phone makers to produce super-expensive smartphones.

ZTE's European marketing and business development director Chris Edwards said that manufacturers concentrate too much on expensive, high-end smartphones rather than mid-range devices that appeal to the "majority."

ZTE has just released the Grand X smartphone, which will cost around £190 in the UK. Edwards waded into HTC and Samsung for "tending to use price erosion and aged handsets" in order to deliver phones at mid-range prices. He said that the majority of people want good-quality, high-spec devices without the leading edge technology used by rivals.

Expensive smartphones might "impress consumers" but in the middle ground, where ZTE operates there is is gold. Grand X uses Nvidia's Tegra 2 chipset rather than Tegra 3 but the lower price will help the firm "open up what we see as a gap in the market".

More here.

blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments