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Friday, 20 July 2012 12:00

ZTE:People don't want expensive smartphones

Written by Nick Farrell

ZTE logo

Well they do, they just don't want to pay for them


Chinese phone maker ZTE has hit out at the trend amongst other phone makers to produce super-expensive smartphones.

ZTE's European marketing and business development director Chris Edwards said that manufacturers concentrate too much on expensive, high-end smartphones rather than mid-range devices that appeal to the "majority."

ZTE has just released the Grand X smartphone, which will cost around £190 in the UK. Edwards waded into HTC and Samsung for "tending to use price erosion and aged handsets" in order to deliver phones at mid-range prices. He said that the majority of people want good-quality, high-spec devices without the leading edge technology used by rivals.

Expensive smartphones might "impress consumers" but in the middle ground, where ZTE operates there is is gold. Grand X uses Nvidia's Tegra 2 chipset rather than Tegra 3 but the lower price will help the firm "open up what we see as a gap in the market".

More here.

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