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Monday, 23 July 2012 09:06

Nokia rethinks its marketing

Written by Nick Farrell



We must be doing something wrong guys


The troubled former maker of rubber boots, Nokia has been wondering how to pull its nadgers out of the fire and has decided to focus on its marketing department.

Reuters said that Nokia is considering ripping up its traditional mass marketing strategy ahead of the unveiling of its new Windows 8 smartphone in the autumn. According to the Financial Times the mobile phone maker has entered secret negotiations with European operators about forming an exclusive opportunity to launch a smartphone using the Windows 8 platform from Microsoft. Operators involved include France Telecom.

Nokia normally relies on trying to get as many phones in as many hands as possible across all channels immediately. However this would be ditched  in favour of partnerships that would help create support for its smartphones.

Nick Farrell

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