Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 24 July 2012 17:02

HTC sells back half of its stake in Beats Audio

Written by Nedim Hadzic

htc

Investment gone wrong


It took
HTC less than a year to realize what a poorly thought out investment Beats Audio was as the Taiwanese handset maker sold half of its 50.1 percent stake back to the company founders, Dr. Dre and  Jimmy Lovine.

HTC bought a 50.1 stake in Beats Audio back for $309 million back in August 2011. At the time, the company hoped it would be a feature that would make them more appealing to the masses, and bundled premium Beats earphones with some phones.

Unfortunately, things didn't go the way HTC hoped and the company stopped bundling the earphones in April. The company claimed that users weren't buying the handsets specifically for the Beats earphones, in which case it simply adds up as unnecessary cost.

HTC issued a statement saying it will continue to work closely with Beats and it is widely expected that the latter will continue to provide software enhancements for HTC's smartphones.

More here.


Last modified on Wednesday, 25 July 2012 07:57

Nedim Hadzic

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments