Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 06 August 2012 11:11

Chipmakers look to cheap and cheerful phones

Written by Nick Farrell



There is gold at the bottom end


Chipmakers are looking at ways to peddle cheap mobile chips at the the low-end smartphone market. According to the Wall Street Journal. Qualcomm, Intel and MediaTek are slugging it out in the market for low-priced phones, which typically cost less than $200.

This is because the fast-growing market offers high volumes of sales. The three are frantically trying to sign deals with handset vendors in China and other emerging countries to increase their presence. Qualcomm is working with Lenovo  and the two this week introduced a few smartphones that use dual-core Qualcomm chips. While the devices from Qualcomm and Lenovo aren't the first dual-core phones to hit the Chinese market, they are the first from Qualcomm to address the market's low end. Lenovo, which also has introduced a device using Intel chips.

According to ABI Research, cheap smartphones should make up about 42 per cent of global smartphone shipments in 2017, up from about 14 per cent in 2010. By comparison, high-end devices costing more than $400should stay steady at about 23 percent. In China, two-thirds of smartphones fall into the low-end pricing tier and chip makers are offering "reference designs" so that the local industry people can design their own products.

The designs are particularly attractive to low-cost phone makers that may lack the expertise to make smartphones on their own.

blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments