EA has been approached by private-equity giants KKR and Providence Equity Partners about a potential deal and no one is talking about it, which is probably a sign that it is being taken seriously. While EA is the maker of popular games as "SimCity" and "Madden NFL" and has a market value of $4.17 billion things are not going that well.
EA has had mixed results in recent periods as interest in consoles has dried up and free-access online games have taken their toll. Last month, EA reported fiscal first-quarter earnings fell 9 per cent. EA executives are thought to be considering selling the company for a $20 a share so that it can move into the free games market.