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Thursday, 30 August 2012 10:54

Asus raises tablet shipment targets

Written by Peter Scott

Nexus 7 sees strong demand

Asustek raised its tablet shipment target for 2012 by a whopping 67 percent on Wednesday, thanks to better than expected demand for the Nexus 7 tablet.

Asus CEO Jerry Shen told investors that the company had planned to ship 3 million tablets this year, but the figure was revised upwards to 5 million. Asus sold 600,000 and 800,000 tablets in the first and second quarter respectively, but in the third quarter the company will ship more than 2 million.

"We found that the launch of the Nexus 7 benefits our brand value a lot," he said. "The product will be available worldwide in September and its contributions to our revenue should be apparent during the fourth quarter.”

Asus will end the year as the top maker of Android tablets, but the tablet market is still firmly dominated by Apple. Although the Nexus 7 is a hot seller, it will face a bit more pressure from Apple as soon as the new iPad mini comes online.

More here.

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