Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 13 September 2012 08:26

TI CEO downplays significance of smartphone and tablet markets

Written by Peter Scott

Templeton loses interest in design wins


A rather curious report has emerged from the Deutsche Bank technology conference in Las Vegas.

Texas Instruments CEO Richard Templeton told the gathering that he has “lost some interest” in seeing the company’s chips used in smartphones and tablets. Although it is rather unusual to see a tech CEO say is lost interest in design wins, Templeton makes an interesting point.

Templeton argues that the size and quality of opportunities in those wireless products have declined. The two main players in the market, Apple and Samsung, vertically integrating chips into their gear, so there doesn’t appear to be as much room for chipmakers like Texas Instruments. We are not sure Qualcomm and Nvidia would agree with his assessment, but still it is a valid point.

Although Templeton might not be as interested in design wins as one might expect, Texas Instruments announced a few high-profile design wins in recent weeks, the most significant of which was Amazon’s Kindle Fire range. However, until OMAP 5 chips arrive, TI simply won’t have competitive high-end chips to take on Qualcomm’s S4 line or Samsung’s Exynos 4. Skeptics might say that this explains Templeton’s sudden lack of interest in the hotly contested smartphone/tablet market.

Templeton told the crowd that Texas Instruments plans to expand into automotive and industrial markets.

More here.



Last modified on Thursday, 13 September 2012 09:35

Peter Scott

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments