Maker of expensive printer ink, HP thinks that at least a fifth of its netbook sales will come from the Ultrabook segment by 2013.

Rajiv Srivastava, HP India Vice President and General Manager (Printing and Personal Systems Group) was quoted by the Press Trust of India as saying that by the end of 2013, 15-20 per cent of our volumes will be that of Ultrabook and by 2014-end, it should be around 40 per cent. He said that HP had a strong lineup of products and across price points, which we think, would be a crucial factor.

Analysts have seen ultrabooks as a slow burner and will probably not do as well as Intel hopes. IHS analyst Craig Stice, according to Agence France-Presse that the  PC industry has failed to create the kind of buzz and excitement among consumers that is required to propel ultrabooks into the mainstream. IHS iSupply thinks that only 10.3 million Ultrabooks might be shipped as against the 22 million forecasted earlier.

HP hopes that the market will revive with the launch of a new Intel processor and Microsoft's Windows 8 operating system upgrade.