Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 07 December 2012 10:54

Nexus 4 shortage explained, sort of

Written by Peter Scott

Gross miscalculation of demand

The Nexus 4 launched almost a month ago, but in case you managed to get one, consider yourself lucky. The launch was marred by availability issues and even four weeks later the Nexus 4 is nowhere to be found.

Now LG is saying that the Nexus 4 is hard to get because of “huge demand” although one would expect Google and LG to do crunch a few numbers before releasing a flagship device with enough stock to last 14.2 minutes.

In a chat with CNET, LG UK exec Andy Coughlin said the phone “had proven extremely popular” and retailers have been met with huge demand. What’s more, Coughlin says demand through the Play Store has been very high. So it seems Google simply got the figures wrong, very wrong.

There are other issues as well. As the Nexus 4 is practically impossible to get at the Play Store, retailers and carriers who managed to get their hands on it are charging a premium, well north of Google’s $299 price tag. LG says the price of its products is decided by individual retailers, which is really a nice way of saying “we don’t give a damn.”

It is hard to blame LG in all of this, though. Demand is undoubtedly high and retailers are looking to cash in. That is what they are supposed to do. However, Google deserves to be called out for the botched launch. We said it before and we will say it again – Google really needs to learn how to launch phones.

More here.

blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments