Featured Articles

Intel refreshes CPU roadmap

Intel refreshes CPU roadmap

Intel has revealed an update to its CPU roadmap and some things have changed in 2015 and beyond. Let’s start with the…

More...
Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 07 December 2012 10:54

Nexus 4 shortage explained, sort of

Written by Peter Scott

Gross miscalculation of demand

The Nexus 4 launched almost a month ago, but in case you managed to get one, consider yourself lucky. The launch was marred by availability issues and even four weeks later the Nexus 4 is nowhere to be found.

Now LG is saying that the Nexus 4 is hard to get because of “huge demand” although one would expect Google and LG to do crunch a few numbers before releasing a flagship device with enough stock to last 14.2 minutes.

In a chat with CNET, LG UK exec Andy Coughlin said the phone “had proven extremely popular” and retailers have been met with huge demand. What’s more, Coughlin says demand through the Play Store has been very high. So it seems Google simply got the figures wrong, very wrong.

There are other issues as well. As the Nexus 4 is practically impossible to get at the Play Store, retailers and carriers who managed to get their hands on it are charging a premium, well north of Google’s $299 price tag. LG says the price of its products is decided by individual retailers, which is really a nice way of saying “we don’t give a damn.”

It is hard to blame LG in all of this, though. Demand is undoubtedly high and retailers are looking to cash in. That is what they are supposed to do. However, Google deserves to be called out for the botched launch. We said it before and we will say it again – Google really needs to learn how to launch phones.

More here.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments