Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 11 December 2012 09:19

G4 channel likely to be rebranded

Written by David Stellmack

Could be known next as Esquire Channel

With all of the changes that have been happening at G4, which has become more of a dismantling of the channel, sources are now indicating that NBCUniversal is planning to rebrand the channel. The new channel name is likely to be the Esquire Channel, and will be a project between NBCUniversal and Esquire parent, Hearst Corporation.

Sources say that the new Esquire Channel will be an upscale channel targeted at SpikeTV that will offer a more upscale male-oriented programming slate than what is offered by other channels. While gaming/game shows will still have a place on the channel, the channel is also said to feature shows on cooking, travel and fashion, a far cry from what G4 was producing.

If true, the channel could face an uphill battle, as many providers have dropped G4 in recent years mostly due to poor ratings and not enough people watching it. Most notably, satellite provider DirecTV was one who dropped the channel, which is ironic as the provider was one of the first to offer the channel back in the days when it was known as TechTV.

With provider space at a premium and competition for male viewership tight, we have to wonder if this is the right direction. We still think there is a place for a tech oriented channel with the kind of content that Revision3 has become famous for, but the question is whether the time has passed for this type of programming from a typical satellite or cable provider.

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments