Targeting Gmail
Yahoo is issuing a new version of one of its most popular products.
The new versions of its popular web email product are the first major product makeover since chief executive Marissa Mayer took the helm of the struggling internet company five months ago. Yahoo released new versions of its Yahoo Mail app for smartphones and tablets and a revamped version of its web-based mail product for PCS. Ironically the product cuts out ancillary features and that apparently makes it faster.
Mayer said that customers said that they wanted fewer distractions when it comes to email. They just want to quickly login, communicate, and get on with their day. Yahoo is the number one web email product in the US and number three worldwide, behind Google's Gmail and Microsoft's Hotmail.
Vivek Sharma, General Manager of Yahoo Mail & Messenger, said the group of new mobile apps was part of Yahoo's goal of ensuring that its products are available across all major mobile platforms — a move that he said should help Yahoo's email stay popular with the younger generation of users.
The new PC version of Yahoo Mail features fewer ads, primarily by doing away with pass-through web pages that users previously encountered before they could access their inbox and which appeared after a user sent an email.
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Nick Farrell
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