However, Qualcomm won’t use custom cores in low-end SoCs. In an interview with the Taipei Times, Qualcomm exec James Shen said the company plans to continue using custom cores in high-end chips, but in cheaper chipsets Qualcomm will just use plain ARM cores.
“When quad-core chipsets become popular, those chipsets will be very similar to each other,” said Shen. “Consumers, in fact, are not concerned about what kind of chipsets [are used in their phones]. Instead, they are more concerned about which brands are used in those electronics [products], and they are more concerned about the overall performance of the chipsets.”
Qualcomm recently introduced two A7-based quad-core SoCs, designed specifically for the Chinese market, and MediaTek followed up with a similar design of its own.
Basically Qualcomm will use custom cores to grow its brand in the high-end and differentiate from other outfits, but in the low end its chips will be just as dull as everyone else’s.
More here.