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Monday, 17 December 2012 10:19

Instagram tried to sell itself for half price

Written by Nick Farrell



Facebook’s billion better than Twitter’s offer

Weeks before he accepted a $1 billion offer from Facebook, Instagram CEO Kevin Systrom had verbally agreed to flog his photo-sharing company to Twitter for $525 million.

Apparently he called off the deal and put his company firmly in the paws of Facebook CEO Mark Zuckerberg. The deal was made sweeter by a cash-and-stock deal just weeks before Facebook's May initial public offering. Unfortunately the transaction closed in September and he only made $715 million out of it as Facebook's stock dropped.

According to the New York Times during negotiations with Instagram, Twitter executives had handed Systrom a term sheet outlining the details of the proposed deal. Systrom later told California state regulators under oath that his company had not received any "formal offers or term sheets" from potential buyers aside from Facebook.

Relations between Twitter, Instagram and Facebook have soured since Facebook took the company. Instagram shut off a functionality that allowed Twitter to display Instagram pictures, while Twitter introduced its own photo color-filters to compete with Instagram.

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Nick Farrell

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